Test Track Research provides market research information to the nation’s leading consumer packaged goods companies, retailers, pharmaceutical companies, diagnostic testing companies and financial institutions. Our expertise includes:



"Over the past 15 years, it is rare that we come across a supplier as good as Test Track Research. The requests we make of our suppliers are usually very complicated. Test Track has not only stepped up to the challenge, but also contributed excellent suggestions that increased the usefulness of the results. Test Track has been like a partner - helping us keep our trade customers and consumers happy.

-Research Director, Major Soft Drinks Manufacturer

  • Retail sales research
  • Distribution & shelf studies
  • Telephone surveys
  • Mystery shopping
  • Customer intercepts
  • Customer satisfaction
  • Max/Diff scaling
  • Brand switching & attrition
  • Market measurement
  • Sales force effectiveness
  • Launch Track
  • In-store testing
  • Internet surveys
  • Merchandising
  • Shop-alongs
  • Attitude & usage
  • Mail surveys
  • Tracking studies
  • Detail recall
  • Rx stocking

Since our founding in 1996, we have built a reputation among our clients for quality, superior service, flexibility and value.

Introducing our new Launch Track© service

With our new Launch Track© service, you can instantly see online reactions of purchasers to your new products. The reports are instantly tabulated and reported to you in customized graphic formats. You see the results as the surveys are being completed each day by purchasers of your new products.

To find out more information, click here.

Test Track Research - The truth from the trenches.©
147 Columbia Turnpike, Suite 303 — Florham Park, NJ 07932 — Phone: (973) 360-1660 — Fax: (973) 360-1667