Launch Track is useful for
retailer-specific programs, national new product introductions,
regional tests, reformulations, new packaging and anytime
you need fast online feedback from consumers. We work in any
chain and outlet type nationwide, including Wal-Mart, club
and convenience stores.
The results are instantly
tabulated and reported to you in customized graphic formats.
Questionnaires are customized to meet your needs, and can
also include open-end responses. You see the results as the
surveys are being completed each day by purchasers of your
new products. Customized PowerPoint reports are produced at
the completion of the surveys.
To obtain the interviews, customized
labels with random ID numbers are placed on your new products
in retail stores across the country during the launch of your
new items. Purchasers are invited to complete an online survey
about the new product in return for an incentive. A geographically
dispersed cross section of markets ensures wide representation.
We can also target your product distribution list.
- Are available to monitor repeat purchase, satisfaction and
attrition rates from the panel of respondents.
- By comparing your results to the normative database of hundreds
of past studies, you can determine the new product potential.
our online survey demo, click on the button below.
view an example of an online survey report, click on the button